Thursday, September 13, 2007

Types of Flash Mobs

Flash Mobs come in many different shapes and sizes and there really is no limit to what can be done in a flash mob. Mobs can be based on scenes from movies or plays, they can simply be a random activity in a normal place or a normal activity in a random place. In the past, Flash Mobs have been organised as a form of protest or to push some political or religious agender, however this is not what the Adelaide Flash Mob is about.

Flash Mobs created by this group are for the express purpose of creating fun and enjoyment for those involved, providing a spectacle for those around us and leaving them bewildered and without explanation so they have a story to go home and tell their families and friends about.

For the very first flash mob more than one hundred people converged upon the ninth floor rug department of Macy's department store, gathering around one particular very expensive rug. Anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of New York, that they were shopping for a Love Rug, and that they made all their purchase decisions as a group.
Following this flash mob, about 200 people flooded the lobby and mezzanine of the Hyatt hotel in synchronized applause for about fifteen seconds, and next a shoe boutique in SoHo was invaded by participants pretending to be tourists on a bus trip.

Check out these youtube vids for some examples of Flash Mobs:

Abercrombie Dance Party
Liverpool Street Station
Paddington Dance Party
Look North

Pillow fights are a popular Flash Mob theme:
Flash Mob 1
Flash Mob 2
Flash Mob 3

Worship the Sock Man
Musical Bumps
Car Cheering
Domino Day
Killer Bees
Tango Flash Mob
Poke Flash Mob
Water Fight

Flash Mobs have been utilised in some commercials:
Chicken Flash Mob
Coke Commercial
Bang: Xbox Commercial

Heres some more Flash Mobs based on the Xbox commercial above:
Bang
Ninja Battle

Below are some links to videos of 'missions' carried out by the NYC based group 'Improv Everywhere. Some of their 'missions' have certain Mobbing similarities, however the group was started well before the first Flash Mob occured and what they do can be best described as a sort of street theatre. Having said this, their missions have basically the same objectives of Flash Mobs: Have fun & Create a Spectacle. I would encourage you to check out some of their videos, and if you find them interesting then read their mission reports on their website, very entertaining, and I have to warn you: very addictive.
Slo-Mo Home Depot
Look Up More
Best Buy

Drop us an email if you're interested in putting together an Adelaide Based group based on Improv Everywhere. Some ideas that I particularly want to try out are 'No pants on the train,' and our own version of an MP3 Experiment- perhaps in the Fringe. The group could also recruit people from the 'Adelaide Flash Mob' pool of names to carry out larger missions that have Mobbing similarities.

Another idea thats out there is a sort of highly organised Flash Mob mainly for 'freaking out' people and filming it like a sort of hidden camera show. This is an example of what I mean, and is something that would definitely by fun to try:
100 Person Mob

Check out this link for the method for organising and executing Flash Mobs.

1 comment:

Ben said...

Improv Everywhere are great, their most recent event had 800+ people and looked fantastic.